The Aggressive World wide web searching Market Gets Creative as online Portals begin Doing Things In a different way


Ne titans are now providing search tools on toolbars that either appear on the side or bottom of the screen of the PC. These search options are very similar to the other features available on toolbars, however, they are present in the system tray of Microsoft Windows, which allows queries to be made independently or in reference to other applications that may be running on the desktop.

Microsoft rivals have to really fight to find a space on user’s desktops as the giant is indeed flexing its muscles in the stretch department. Those who have been following the technology and firmly advocating it say, that it has a multitude of features like dictionary definitions, stock quotes and a lot of other data on the toolbar, and this emanates a lot of time spent opening a new browser window.

It is indeed something that has got everyone intrigued as information is now available at one’s fingertips. One can get all that they want at one location, for instance searching for websites and content sources. Internet search has indeed come to a new and refined stage and is not just a property of internet browsers.

In fact internet search is breaking away from the browser as we see ordinary applications like Microsoft Word taking on web like function, making the line between off line and online activities a blur. The line between online and offline applications will soon blur as search features will break through the browser and come alive on ordinary desktop applications like that of Microsoft Word.

It is interesting to note, that three fourth of the web using community actually access the internet through non browser applications. So, why launch a web browser? Classic Search Engines.

Google happens to be the first search provider to provide search facilities by bypassing the browser. With the help of the Google Deskbar, still in test mode, can allow people to look for movie reviews, stock quotes, definitions and a lot more from their desktop. The Google Deskbar is modeled on the search bar plug in that was developed for Internet Explorer.

Experts are of the opinion that it was these developments that inspired Yahoo! and other web titans to create similar applications. Google and Yahoo may be eyeing the desktop for revenue generation, but they are playing with fire and that is Microsoft.

The process to get search on the desktop has already started with designs being outlined for aggregating research points for various applications like Word, MSN Internet and email and operating system. This is indeed a great challenge for competitors, as the desktop has indeed been a winning field for Microsoft. It is safe to say that the desktop is monopolized by Microsoft, it’s operating system Windows and the many Office Utilities like Outlook, Word and Excel. The search plans are indeed all encompassing and rivals are going to fall behind, as this application is going to allow users to search the OS, the web and various other applications. Search Engines China

The new Longhorn software on the horizon, allows people to conduct Google like searches on their hard drive, the data collected can be easily categorized and therefore becomes easy to understand. The web browser is dominated by Microsoft’s Internet Explorer. Microsoft Internet Explorer is a favorite and dominant player in the web browser market. This gives them an edge in terms of gaining more users for the search feature, unless of course users switch to another browser.

Search has become one of the most lucrative business opportunities for app makers. On conducting a search, both free and sponsored links are suggested. Where application makers make money is when people click on paid links and then they are paid by advertisers. Internet service provider and app makers want to make the most of this opportunity and therefore are looking for newer ways to help markers and laymen search and reach out to customers.

Yahoo!, Google and other providers are trying their best to keep users under their belt by constantly coming up with new applications. Google for example has a pact with Apple Computers to be the default search engine within Safari, Google also has a number of tie ups with many mobile phone companies. Companies have to keep developing new apps to stay in the game.